Marketing Communications
• Created sales collateral materials, including copywriting and design
• Produced websites, including design, architecture and content development
• Managed and implemented advertising, direct mail, Internet and tradeshow programs with direct goal of increasing sales leads; included negotiations with media vendors
• Actively optimized corporate web site, improving search engine placements and increasing web visitors by over 60% in four month period
• Composed press releases and lead press communications for product and corporate announcements
• Managed prospective customer educational programs and sales seminars
• Tracked lead generation results and used data in promotional planning
• Attended tradeshows and conducted product demonstrations
• Provided copywriting, editing and layout for product user manuals

Product Management
• Developed market positioning strategies and tactical plans to meet the objectives of market growth
• Effectively managed product launches, including marketing requirements specification, packaging design, documentation and promotional programs
• Performed active market and competitive analyses, communicating findings to senior executive team and adjusting marketing programs as necessary
• Managed co-marketing programs with other software and hardware vendors

Management Skills
• Supervised team of marketing personnel in the implementation of marketing plan
• Controlled the disbursement of department budget, planned programs and allocated funds while meeting corporate cash flow objectives
• Directed external marketing communication resources such as ad agencies and graphic design groups

Other Projects and Skills
• Designed and implemented direct marketing information system
• Counseled customers on reimbursement strategies
• Proficient in MS Word, Excel, Illustrator, Photoshop, Dreamweaver, Flash and other titles